“It brings a lot of exposure to black-owned businesses, ” said Eric McKinnon, owner of Leola’s Crab Shack, now located at 1911 S. Adams Street. “Most are ma and pa businesses. We have a small budget for advertising so this helps us get beyond that.”
“We want people to know we’re really good at what we do, ” said Eric. “We want it to be eaten and enjoyed by people of all walks of life.”
Long known for his mouth-watering garlic crabs and shrimp, Eric sees more black businesses in Tallahassee. “I see more of them coming up and flourishing, ” he said.
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As part of the second annual Bite of Brown marketing initiative, several restaurants will be offering daily deals. Earley’s Kitchen and 509 Caribbean were highlighted on March 21.
Jarrett Maloy, founder and owner of SneauxBall Catering Co., at 2033 S. Adams St., is offering 25 percent off orders until 7 p.m. March 22. He’s also presenting a special event called Annual Give Back to the Community Day, not connected with Bite of Brown, from Monday, March 28 to Sunday, April 3, when there will be free snowballs. Look for other freebies during the week.
Bite of Brown is the brainchild of Dream Marketing Group, founded by five graduates of Florida A&M University. Caleb Ross, one of the owners of the group, said they decided to launch the event in ’21 after seeing a black restaurant event in Washington, D.C. They decided Tallahassee restaurant owners could also use a boost.
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“We wanted to bring this to Tallahassee at a time when small black-owned businesses and restaurants needed it, with so much going on — Covid 19, George Floyd, political disputes, ” said Ross, who now lives in Washington, D.C.
The event aims to drive traffic to minority owned businesses and create moments they can promote, said Caleb, who said that businesses made about 40 percent more during the last Bite the Brown week than they would have made in a comparable week.
The Dream Marketing Group has partnered with Capital City Chamber of Commerce, the Leon County Division of Tourism (Visit Tallahassee), the Florida Restaurant & Lodging Association, Black Nickel and Yelp to present the Bite the Brown event.
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The event is “a wonderful opportunity for residents and visitors to get out and try new restaurants they may not have had the opportunity to visit, ” said Katie Kole, senior marketing director of the Leon County Division of Tourism, also known as Visit Tallahassee.
TC Bakery, at 614 Eugenia St., is offering Buy One Get One Free from 11 a.m. to 3 p.m. through Wednesday, March 23.
Decadent Delights, at 1779 Apalachee Pkwy., is offering $2 off any purchase of $20 or more from 2 to 4 p.m. through Thursday, March 24.
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Island OMG Seafood: 1019 N Monroe St. Hours noon to 10 p.m. Discount: 25 percent off snow crabs all day and $5.99 lunch specials 2 – 3:30 p.m.-3:30 p.m.
Ryder’s Water Ice: Railroad Square, 618 McDonnell Drive C1. Hours: noon to 6 p.m. Discount: Buy 2 get 1 free all day
Smoothie Time: 174 Capital Cir SE. Hours: 8 a.m.-4 p.m. Discount: 11 a.m.-2 p.m.. Half off smoothie with sandwich purchase. 3-4 p.m. Happy Hour. Buy one get one free regular size smoothie.
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Lovett’s B.C.F. Address: Governor’s Square Food Court, 1500 Apalachee Pkwy. Unit 1045, Hours: 11 a.m.-7 p.m. Discount: $10 Tenderoni (chopped up chicken on fries with your choice of sauce) all day.
Tastee Turkey LEG: 2810 Sharer Rd Unit 27 Hours: 2 p.m.-10 p.m. Discount: 10 percent off of the favorite turkey leg 2 – 5 p.m.
*** About the list of black-owned restaurants in Tallahassee, pictured at top of the page. It was compiled by Cassie Nicolace, a graduate of Florida State University, who also earned her master’s degree at FSU. She know has her own Tallahassee marketing company called Bee & Blume. Thanks to Cassie for her hard work in creating and updating this list.
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Bourne Brilliant, a trio of sisters — Lyrica, 14, Zaira, 13, and Nadira, 10, create handcraft baked goods, beverages, and vegan entrees. Photo credit / Bourne Brilliant
Michael Robinson and Adam Kent, owners of Ma’s Diner, bring a relaxed, friendly vibes to the restaurant. Photo credit / Ma’s Diner.
509 CaribbeanAgape's LemonadeBig Easy SnowballsBite of BrownBourne BrilliantCaleb RossCapital City Chamber of CommerceCassie NicolaceCatering With CareChef ShacChocolate DandiesCrabs on the RunCWC CafeDecadent DelightsDream Merchants GroupDwayne AshEric McKinnonFlorida Restaurant & Lodging AssociationHemplade Vegan Cafe & Juice BarIsland SeafoodJarrett MaloyJennifer YoungJmo's SneauxballKatie ColeLeon BrunsonLeon County Division of TourismLovett BurgersMo-Betta BBQOh LemonadeOlean'sPineappetitRyder's Water IceSmoothie TimeTastee Turkey LegVisit TallahasseeYelpBlack-owned restaurants are an essential part of Tallahassee cuisine and culture. Whether you’re craving Southern style cooking, fresh seafood, or something sweet, Tallahassee has a wide selection of restaurants to satisfy your appetite. Here are just a few black-owned businesses to consider the next time you’re hungry in Florida’s Capital City! There is no better way to support local than to fill your belly and your soul while doing it.
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For over 30 years, Earley’s Kitchen has been dishing up good ol’ Southern country cooking for breakfast and lunch including fried chicken, pork chops, made-from-scratch vegetables, desserts and more, as well as a few extra Savannah-style dishes like shrimp and grits.
Big Easy Snowballs is a staple of Lake Ella, providing families the perfect treat for a hot summer day. Their signature snowballs come in 75 delicious flavors, offering something sweet for everyone. Add to the fun and have your snowball “stuffed” with frozen vanilla soft serve. With their large menu of unique flavors, you’ll be sure to find the Big Easy Snowball just for you.
For over 20 years, Olean’s Café has proudly served Southern cooking from the soul. Located directly across from FAMU’s campus, Olean’s Cafe and has been a staple for Rattlers and southern food lovers alike. Olean McCaskill owns and operates the café, and on most days can be seen working behind the counter. The walls are adorned with photos of her family, the community, and FAMU legends. If you’re looking for soul food with heart, Olean’s is the place to go!
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Leon C. Brunson, Master Chef stays in touch with his southern roots, while approaching cooking influenced by the international techniques and flavors of the world. Chef Leon hosts regular cooking classes and is available for private events. His location at Lake Ella is expected to open spring, 2022.
Expect nothing less than sweet and savory barbeque slow cooked to perfection at Mo Betta BBQ. The food truck can be found five days a week at its Apalachee Parkway location, where the fall-off-the-bone BBQ is guaranteed to “Break Yo Mouth” as the truck reads. Mo Betta BBQ is a must for barbeque lovers looking the perfect slow cooked meal.
Smoothie Time is a family owned café providing healthy smoothies made fresh just for you. Their smoothies are made with all-natural ingredients, providing the perfectly balanced and delicious treat that is good for your health. The menu also features all-day breakfast and lunch options.
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Bring your appetite when you visit Leola’s Crab Shack! Their menu is stacked with a variety of crab trays, wings, and golden fried seafood. Their brick and mortar location can be found on Orange Avenue, but their food truck is seen across town throughout the week. Whether you’re looking for a quick lunch or dinner for the entire family, Leola’s Crab Shack has delicious options from both land and sea for everyone.
Located on Pensacola Street, Pineappetit serves over 20 pineapple bowl combinations using any variation of chicken, shrimp, black beans, salmon, steak or lobster tail.
HempLade Vegan Cafe offers true quality plant-based foods from herbal remedies to amazing pizzas, sea-moss drinks, hemp smoothies, all-natural green juices, ginger shots, the world-famous HempLade Tea and CBD Products.
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JMO’s serves some of the best gourmet icy treats in Tallahassee with handcrafted syrup made from scratch using real cane sugar. Don’t miss the cheesecake stuffed sneauxball at this local, family and proudly black owned business.
Gurlies Lemonade & Sweets, has made a name for themselves serving their grandma’s secret recipe for homemade drinks and desserts including their famous fried Oreo’s recently featured on NBC’s Today Show.
From the tiniest of cupcakes to full sized cakes made from scratch, Decadent Delights beautifully crafted desserts are almost too pretty to eat.
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Catering With Care is a family-owned and operated cafe and catering company that pride’s themselves on providing quality, freshly prepared southern-style cooking and professional service prepared from the heart. . .with the soul in mind.Tallahassee is Florida’s capital, the eighth-largest city in the state, and the largest city in the Florida Panhandle. It’s a huge college town, home to Florida State University (FSU), nationally ranked for its academics and research, along with its championship Florida State Seminoles. The star of Tallahassee is the world renowned HBCU, Florida A&M University affectionately known as FAMU. Florida Agricultural and Mechanical University (FAMU) is an 1890 land grant, doctoral/research institution devoted to student success at the undergraduate, graduate, doctoral and professional levels. From “The Marching 100” to the “FAMU Rattlers”, the university continues its rich legacy and historic mission of educating Black Americans and embracing all dimensions
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