Voice over marketing is critical to your success both short term and long term. This post is part of our series on how to become a voice actor.
Why is voice over marketing so important?. The answer lies in the internet. Increasingly the way clients source talent is online. Of course clients might have a roster of existing voice over talent, but many will either top that up or look for new talent online. Of course this all depends on the different parts of the voice over industry.
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Voice over marketing is not like consumer marketing. Consumer marketing is where large companies market goods or services to the general public otherwise known as consumers. Companies like MARS, Nestle, Nike and many other brands mass market to consumers.
How Do You Market Yourself As A Voice Over Artist?
Business to business (B2B) marketing is the term used for when business buy services off another company or business. In general B2B marketing involves people to people buying. As an example it a buyer might be a voice over casting director who buys services from a voice over actor. In larger more complex organisations B2B marketing can involve large contracts, diverse teams of people who each have specialist skills.
Because voice over marketing is more like B2B marketing you need to think more about the person, the client. This means that you have to be careful not to spam people, not to ‘beg’ for business, not to shout at them on social media (because you can even though they don’t know you!).
There is a fine line to tread between making potential clients aware of you and being seen as a nuisance/spammer. Always reflect on how you might react if you were receiving the same communications as you send out.
How To Market Your Voip Business?
The important thing to do before you start researching and afterwards is to get organised. We will in a later module show you how and why a Customer Relationship Management (CRM) system can save you time and help you get super organised.
One of the best methods though is to create a simple spreadsheet. The spreadsheet can at a later date be uploaded into your CRM system so you won’t need to repeat all your work.
As we move through the next modules you will learn more about how to profile customers and to out your research into action, to help you grow your VO business.
Using Wordpress For Your Voice Over Websites
CRM (customer relationship management) software is chiefly used for managing relationships with potential and existing clients, helping you to convert leads into clients and keep your existing clients happy; but in addition to this core function, most CRM systems are designed to help you perform a range of other useful business tasks.
A simple and affordable CRM software for your voiceover business. Insightly is an easy-to-use, feature-rich CRM software that won’t break the bank. Easily manage customers, prospects as well as easy tools to analyse your customers base.
Nimble sells itself as the pure Social Customer Relationship Management system. Nimble, besides having the main features of a CRM, has a much deeper integration with social networks. Nimble can obtain information for you whenever you are using either Safari, Firefox or Chrome browsers – it does an incredible amount of searching for information automatically.
Ep. 188: 5 Different Ways To Market Your Voice Over Business
Although there are free versions of CRM systems available we recommend you pay and invest in a good CRM system. It is the cornerstone of your marketing, saves time and helps you to build relationships with clients.
You need to understand that an voiceover actors website is rarely used in a professional casting process. This is worth repeating, your website is rarely used in a professional casting process.
Decide on the focus of your site. Look at where your career is now and where you’d like it to be. Often it’s a good idea in your marketing to position the facts in a way that tells where we’re going, not where just where you’ve been.
Take Your Business To The Next Level
Squarespace is incredibly well designed. It’s clear that there is a thoughtful team that pores over the details of this website builder. I is by far and away the best website builder both in terms of design and user experience.
Beaver Builder is a drag and drop page builder plugin for WordPress that aims to help you build custom sites in minutes not months. The plugin comes with a range of professional looking home page and content page layouts. Everything on your pages can be fully customised.
PR often seems as though it is something only done by big agencies or PR specialists. The truth is that these professionals do save you a heap of time, but they cost a lot of money. The reality is that with a bit of creativity, focus and know how you can take control over your own PR and use it to get valuable exposure. it’s more important than ever that you understand how and when to grab the attention of a reporter.
How Do You Pick Your Voice Over Niche?
The biggest mistake most people make when trying to write a newsworthy PR article is that focus on promoting themselves rather than creating a story. There are key elements that a journalist looks for in a story — and the human interest angle is key. Do you have a human interest angle, and can you show that your news has an impact on people?
Target – Think about the publications that connect with your potential clients. Research the magazine, you should know their specific focus and the structure of their releases. So do your background work.
Honesty – If your words are honest, people can really feel it. Just like when you’re telling a story, written language no is different; if you know what to say, words come out fluently and there is no artificial touch in your press release. Write it first then edit afterwards.
How To Market Your Voice Over Business: Strategies For Maximum Visibility And Profitability
Respect – Journalists are people who have limited time. Don’t be lazy, make it easy for them to take your work and use it. Never lose track of the fact that you aim to build a professional relationship, so you should never take things for granted. Show them respect and build a relationship.
Precision – Be concise. A short message/announcement might be a lot more impactful than a 2 page press release which drifts and doesn’t have a compelling story.
Engagement – Create the feeling that there are things happening and you have a lot more opportunities ahead waiting to be announced. Leave the impression that the readers should keep an eye on you.
Creative Ways To Market Yourself As A Voice Actor
Story – Every time you write a press release, even if it’s just adding a new product to your roster, don’t forget to include a short story about the brand.
Email is by far and away the #1 form of communication in business. Phone is used primarily for setting appointments and meetings. More collaborative tools, like Skype, have taken over for more elaborate discussions about projects for instance. Whereas email is used for notifications and updates. Emailing may be an inherently more convenient way to contact people, but it’s by no means the perfect vehicle for cold contacting. Being able to email a busy person and get the response you desire is literally a skill you need to know to increase your income.
As a voiceover actor you have at your disposal an amazing set of tools to help you market yourself. The problem though is that too often people don’t use these tools well and don’t appreciate how they differ.
How To Define A Brand Voice That Attracts Business
Most voiceover actors feel they need to use it, want to use it, but don’t know where to start. The truth is it is hard to use it well. Most voiceovers in fact use it really badly, they simply shout out about a job or post up a new show reel.
The art of social media is that it is and always has been social, yet most people and in fact businesses, simply use it to broadcast.
With so many social media sites already out there and even more popping up each day, where do you begin? Do you create a Facebook account or do you hop on whatever “the new Pinterest” is today? Each platform has its own etiquette and way of being social.
What To Consider Before Choosing Voice Over Services By Semantics Evolution
They are also distinct differences in how they are used by people. What someone posts on their Twitter profile maybe and often is very different to what they post on Linkedin. Understanding these differences can help you to get better results.
The first thing to do is to recognize that you there are some ground rules you need to adopt when using social media.
This is the first and most important rule. If ill be the least popular person at a party if all you do is spend the whole evening talking about yourself.
Benefits Of Professional Voice Over Recordings
Don’t bombard contacts you don’t know with friend requests. Don’t direct message your work, show-reel if you don’t know people it is spamming.
Respond to people, be polite and be engaging. Be you and also look for good content that is either useful, entertaining or relevant to people.
Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns.
Developing A Marketing Plan For Your Voice Over Business
Do your
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